Brigitte Borja_MG_8639

The Powers of Design

Inspire yourself: Gain Insights Into the Powers of Design

Professor in Design Management Brigitte Borja de Mozota will visit Kolding from November 28th - 30th as a guest to Design2innovate and Centre for Design, Culture & Management at respectively Kolding School of Design and University of Southern Denmark, Kolding. Mozota will among others present the concept and journal article of the ‘Four Powers of Design’ of which she is originator. Find the article here.

Brigitte Borja de Mozota has a long record in Design Management and is an internationally esteemed researcher with strong links to the international business community. Currently she is Director of Research at Paris College of  Art, Assistant Professor in Management Science at Université Paris Ouest Nanterre Défense, and member of CRICC l research laboratory at Université Paris I Sorbonne. In addition she is Life fellow of the Design Management Institute (Boston).

For more information on Professor Borja de Mozota, visit her website and her facebook page Designence.

During her stay in Kolding, Professor Brigitte Borja de Mozota will address the business community, the design community as well as students and researchers in the field of Design Management.


Program for November 29th:

Key Note: Design STRATEGY for Corporate STRATEGY

In this keynote lecture, Professor Mozota will discuss the concept of business strategy; relationship with leadership and the enriching role of design.

Participants are engaged in an exercise making a Pitch for Design Management.

Key Audience: Master students at Design Management (other students with interest in Design Management are welcome).

Time: 10.15 – 12.00

Place:  University of Southern Denmark, Room 3.07


Seminar: Design RESEARCH for Corporate STRATEGY & innovation

In the seminar Professor Mozota will facilitate discussions on Innovation Management. New challenges as Open Innovation, new business models and entrepreneurship will be addressed. Participants will be engaged in an exercise on the value of design projects.

Key Audience: Thesis and 3rd semester project students at the Master of Design Management, Ph.d. students and researchers in Design Management.

Time: 13.00 – 15.30

Place: University of Southern Denmark, Room S.43


No registration required.


Brigitte Borja de Mozota will guest Kolding School of Design and Design2innovate on November 28th and 30th. For more information about this program, please visit




The four Powers of Design – a value model of DM, Mozota 2006

Design and competitive edge – a model for design management excellence in European SMEs, Mozota 2002

The three visions of design in cognitive design studies, Collection 2, Visser 2008

The impact on user oriented design on NPD, Mozota & Veryzer 2004

Managing design as a core competency – Lessons from Korea, Mozota & Kim 2009



Design Management, Brigitte Borja de Mozota 2003